Spritz

Inspired by the common challenge of dry hands in Canada's dry climate, a team of four planned and created the fictitious hand care brand "Spritz."
Spritz is a brand based on the concept of a "hand moisture spray" that can be used easily in busy daily life.
Unlike conventional hand creams, its strengths lie in being quick to use with one hand and having a non-sticky feel, while also emphasizing natural ingredients and environmental friendliness.
In this project, we performed consistent branding from brand identity design to visual design.

To increase awareness of spray-type hand care as a new option
To propose a "simple, comfortable, and natural" hand care experience even in a busy lifestyle
To build a brand image that resonates with and remains in the memory of target users

Designed for women who seek hand care that is easy to use even during work or study and does not interfere with their lifestyle.

The brand's overall tone and manner were designed around the concepts of "lightness," "nature," and "comfort." Based on blue and green tones that evoke water and moisture, we adopted a natural and warm color palette. The logo incorporates organic lines reminiscent of spray movement and water splash motifs to visually express product characteristics. We also selected typography that balances legibility and elegance, aiming for a consistent brand experience across both online and offline platforms.